Monday, November 16 • 1:45pm - 3:15pm
Workshop 2: The Unsexy Fundamentals of Messaging

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Your message should be based on solid research and steeped in facts and figures. It does your cause no good to get attention if the message is wrong or based on bad data. Don’t spend limited dollars investing in a major campaign without completely studying your audience (and opposition) and learning what resonates with them.

avatar for Ann Elise Davison

Ann Elise Davison

Chair, U.S. Public Affairs and Crisis Practice, Burson-Marsteller
As Chair of Burson-Marsteller’s U.S. Public Affairs and Crisis Practice, Ann Davison helps organizations create communication and public affairs programs designed to raise awareness and shape attitudes with the goal of changing individual behaviors and public policies. With 25 years... Read More →

Monday November 16, 2015 1:45pm - 3:15pm
Marriott Metro Center - London 1&2 (Ballroom Level) 775 12th St NW, Washington, DC 20005

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