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Sunday, November 15
 

6:00pm

Opening Reception for out of town guests
Sunday November 15, 2015 6:00pm - 7:30pm
Fire & Sage (Marriott Metro Center) 775 12th St NW, Washington, DC 20005
 
Monday, November 16
 

8:00am

Registration and continental breakfast
Monday November 16, 2015 8:00am - 8:30am
Marriott Metro Center - Grand Ballroom 775 12th St NW, Washington, DC 20005

8:30am

Welcome Remarks
Speakers
avatar for LeeAnn Petersen

LeeAnn Petersen

Co-Founder, Professional Women in Advocacy Conference
LeeAnn has been involved in government relations, public affairs, sales and marketing for the last 20 years. She began her career in California working at the local and state level of government before moving permanently to Washington DC to work for U.S. Congressman George E Brown... Read More →


Monday November 16, 2015 8:30am - 8:35am
Marriott Metro Center - Grand Ballroom 775 12th St NW, Washington, DC 20005

8:35am

Opening Address: The Changing Landscape of Advocacy
Speakers
avatar for Juanita Duggan

Juanita Duggan

President and Chief Executive Officer, American Apparel & Footwear Association
Juanita Duggan was appointed President and Chief Executive Officer on July 1, 2014. In this capacity, Juanita leads the trade association representing 1,000 of the best-known global consumer apparel and footwear brands. She directs the advocacy, public affairs, and industry... Read More →


Monday November 16, 2015 8:35am - 9:00am
Marriott Metro Center - Grand Ballroom 775 12th St NW, Washington, DC 20005

9:00am

A Day in the Life of a Nerdy Advocacy Professional
What would your day look like if you took the advice of all your nerdy friends and implemented the tech tools and apps they recommend to make your life easier? This fast--moving, laugh--filled session takes you hour by hour through a day in the life of a tech--savvy county staffer. You’ll learn how a professional nerd solves a security crisis before 10 a.m., learns to make more of a lunch hour with an extra set of virtual hands, saves money on software before the staff meeting and brings the team together online before the day is done. Takeaways: Understand how technology fits into every part of your day; Learn about technology systems that streamline projects and tasks; Discover dozens of free and bargain apps and online tools that put the ideas from the conference into action!

Speakers
avatar for Beth Ziesenis

Beth Ziesenis

Speaker. Author. Nerd., Your Nerdy Best Friend
Meet Beth Ziesenis, your own personal Nerdy Best Friend. From her home base in sunny San Diego, California, Beth helps computer users all over the country filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for business... Read More →


Monday November 16, 2015 9:00am - 10:15am
Marriott Metro Center - Grand Ballroom 775 12th St NW, Washington, DC 20005

10:15am

Refresher Break
Monday November 16, 2015 10:15am - 10:30am
Marriott Metro Center 775 12th St NW, Washington, DC 20005

10:30am

Workshop 1: Digital 101 – Building Your Digital Advocacy Campaign From Scratch
Today, with so many people connecting online using various social media platforms, when we talk about digital advocacy, we refer to the sharing of information via virtual communities or networks. This workshop will discuss the basic tools to build your advocacy campaign from scratch.

Speakers
avatar for Sherry Stanley Whitworth

Sherry Stanley Whitworth

Executive Vice President, voterVOICE
As the Executive Vice President of voterVOICE, Sherry Stanley Whitworth is responsible for the operations of the Washington office and for overall customer and product marketing, training programs and new business consultations. She has extensive experience with taking client needs... Read More →


Monday November 16, 2015 10:30am - 12:30pm
Marriott Metro Center -Junior Ballroom Salon 1 (2nd Floor) 775 12th St NW, Washington, DC 20005

10:30am

Workshop 1: Congressional Procedure with Judy Schneider
Join our National Treasure for a discussion about how Congress really works. Whether you are new to government relations or a seasoned pro, Judy will test your understanding of how things get done on the Hill.

Speakers
avatar for Judy Schneider

Judy Schneider

Judy Schneider has been a specialist on Congress and its inner workings since 1979. She is an adjunct scholar at the Brookings Institution Center for Public Policy Education and co-author of the Congressional Deskbook. Ms. Schneider has lectured at most of DC’s major institutions... Read More →


Monday November 16, 2015 10:30am - 12:30pm
Marriott Metro Center - Junior Ballroom Salons 2&3 (2nd Floor) 775 12th St NW, Washington, DC 20005

10:30am

Workshop 1: Using the Media Sea Change to See Change
Changes in the media environment mean people are getting their news and information in different ways. This session explores how news is delivered, who is delivering it, and what format it is presented in. Is your organization adapting to the sea change to see the change it wants to be?

Speakers
avatar for Natalia Dykyj

Natalia Dykyj

Head of Product Management for the Cision Public Relations and Social Editions, Cision
As the head of Product Management for the Cision Public Relations and Social Editions, Natalia Dykyj is responsible for product strategy, roadmap and execution for Cision's flagship products. Natalia has spent her career developing products in the areas of digital media and marketing... Read More →


Monday November 16, 2015 10:30am - 12:30pm
Marriott Metro Center - London 1&2 (Ballroom Level) 775 12th St NW, Washington, DC 20005

12:30pm

Keynote Luncheon – The Career Advice You Probably Didn’t Get
You’re doing everything right at work, taking all the right advice, but you’re just not moving up. Why? Susan Colantuono shares a simple, surprising piece of advice you might not have heard before quite so plainly. By exploring this one piece of information and its far-reaching consequences women could close the leadership gender gap once and for all.

Speakers
avatar for Susan Colantuono

Susan Colantuono

CEO, Leading Women
Susan Colantuono is the CEO of Leading Women and author of multiple books on leadership. Internationally known as an expert in women's leadership development and gender dynamics, Susan’s TED Talk on “The Career Advice You Probably Didn’t Get” has been translated into 23 languages... Read More →
avatar for Maureen Desmond

Maureen Desmond

Team Lead – Politics, Ad Director, Bloomberg Politics
Maureen leads Bloomberg Politics to builds innovative, multi-media programs (TV, radio, digital, mobile, print, and events) for clients and agencies looking for inside the beltway as well as scalable national programs for political messaging, issues and policies, corporate, and lobbying... Read More →


Monday November 16, 2015 12:30pm - 1:30pm
Marriott Metro Center - Grand Ballroom 775 12th St NW, Washington, DC 20005

1:45pm

Workshop 2: How DO They Do That: Secret Tech Weapons for Advocacy Professionals
In this session discover how to use free and bargain technology tools you never knew existed to work more efficiently with your teams, create professional--‐ level graphics and wow your colleagues. This high--‐energy session will give you 30+ tools that will leave people asking, “How DO they do that?”

Speakers
avatar for Beth Ziesenis

Beth Ziesenis

Speaker. Author. Nerd., Your Nerdy Best Friend
Meet Beth Ziesenis, your own personal Nerdy Best Friend. From her home base in sunny San Diego, California, Beth helps computer users all over the country filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for business... Read More →


Monday November 16, 2015 1:45pm - 3:15pm
Marriott Metro Center -Junior Ballroom Salon 1 (2nd Floor) 775 12th St NW, Washington, DC 20005

1:45pm

Workshop 2: Top Technologies for a New Era of Lobbying and Advocacy
New technologies are disrupting every industry, including advocacy and lobbying. Traditional lobbying firms hit their lowest point in four years last year, while PR and new media firms are growing faster than ever. The most successful firms are those who do both. Advocacy is evolving largely because of the democratization of technology. Influence on policy makers on the big issues is shifting to the masses via social media. Are you versed in both traditional lobbying and new communications tactics that motivate officials? What are the top technologies today that are mobilizing people and winning campaigns? Learn about these topics and more in this session.


Speakers
avatar for Ximena Hartsock

Ximena Hartsock

Founder, Phone2Action
Ximena Hartsock is the founder of Phone2Action, a venture- backed, award-winning civic technology company based in Washington, D.C. A former member of the Executive cabinet of DC Mayor Adrian Fenty, she holds a Doctorate in Policy from the George Washington University


Monday November 16, 2015 1:45pm - 3:15pm
Marriott Metro Center - Junior Ballroom Salons 2&3 (2nd Floor) 775 12th St NW, Washington, DC 20005

1:45pm

Workshop 2: The Unsexy Fundamentals of Messaging
Your message should be based on solid research and steeped in facts and figures. It does your cause no good to get attention if the message is wrong or based on bad data. Don’t spend limited dollars investing in a major campaign without completely studying your audience (and opposition) and learning what resonates with them.

Speakers
avatar for Ann Elise Davison

Ann Elise Davison

Chair, U.S. Public Affairs and Crisis Practice, Burson-Marsteller
As Chair of Burson-Marsteller’s U.S. Public Affairs and Crisis Practice, Ann Davison helps organizations create communication and public affairs programs designed to raise awareness and shape attitudes with the goal of changing individual behaviors and public policies. With 25 years... Read More →


Monday November 16, 2015 1:45pm - 3:15pm
Marriott Metro Center - London 1&2 (Ballroom Level) 775 12th St NW, Washington, DC 20005

3:15pm

Refresher Break
Monday November 16, 2015 3:15pm - 3:30pm
Marriott Metro Center 775 12th St NW, Washington, DC 20005

3:30pm

Workshop 3: Standing out in a Crowd
I Tweet, I Facebook but is anyone listening? In today’s crowded digital marketplace with so many others vying for attention you need to find ways to stand out. In this session we will discuss tools and tactics to keep costs low and attention high. You will also learn to measure the success of various platforms so you can focus on the ones that work.

Speakers
avatar for Reshma Mehta

Reshma Mehta

Senior Advisor, Campaign Outreach, AARP
Reshma Mehta is a Senior Advisor for AARP. She has spent over 10 years in the government and non-profit arena. In her current position, she manages AARP’s national advocacy social media program (@AARPAdvocates), helps manage grassroots messaging for AARP’s millions of e-activists... Read More →


Monday November 16, 2015 3:30pm - 5:00pm
Marriott Metro Center -Junior Ballroom Salon 1 (2nd Floor) 775 12th St NW, Washington, DC 20005

3:30pm

Workshop 3: Putting the Relations Back in Government Relations

Remember the old expression “It’s not what you know, it’s who you know?” Both are true in advocacy but how many of us work as hard at building and maintaining professional networks as we do at building our knowledge? Learn tips for identifying, building and keeping valuable professional relationships.

Speakers
avatar for Dawn Bauman

Dawn Bauman

Senior Vice President, Government & Public Affairs, Community Associations Institute
Dawn M. Bauman, CAE is Senior Vice President, Government Affairs of Community Associations Institute where she advocates for strong public policy for homeowners, community leaders, and managers of America’s condominiums, housing cooperatives, and homeowners associations.
avatar for Andy Krakowski

Andy Krakowski

VP of National Accounts, RAP Index
Andy is the Director of Sales at RAP Index, an innovative online tool to help associations and companies discover and deploy key contacts. Andy started in DC as an intern on the House side, then a staffer on the Senate side before spending a decade as a government affairs professional... Read More →
avatar for Sharon Sussin

Sharon Sussin

National Political Director, NFIB
Sharon Sussin is the National Political Director for the National Federation of Independent Business (NFIB).  NFIB is the leading small business association representing small and independent businesses. Sharon is responsible for directing NFIB’s political activities on behalf... Read More →


Monday November 16, 2015 3:30pm - 5:00pm
Marriott Metro Center - Junior Ballroom Salons 2&3 (2nd Floor) 775 12th St NW, Washington, DC 20005

3:30pm

Workshop 3: Pitching Press with Social Media
While social media is now the preferred platform for communicating with the masses, is it the best way to reach press? Explore whether using outlets such as Facebook, LinkedIn and Twitter to pitch press releases really works why or why not?

Speakers
avatar for Jamila Bey

Jamila Bey

Producer for, Al Jazeera English
Jamila is a producer, journalist, public speaker and radio show host who writes for the Washington Post’s blog She the People. Before working for the Washington Post and the Voice of Russia, Bey spent close to a decade working as a producer and editor for National Public Radio... Read More →
avatar for Natalie DiBlasio

Natalie DiBlasio

Breaking News Reporter, USA Today


Monday November 16, 2015 3:30pm - 5:00pm
Marriott Metro Center - London 1&2 (Ballroom Level) 775 12th St NW, Washington, DC 20005

5:00pm

Excellence in Advocacy Awards Reception
This year’s celebration of advocacy leaders will be a more intimate reception followed by dinner with the finalists and their guests. Attendance to this function is no longer complimentary with conference registration; however conference attendees may purchase registration separately.

Monday November 16, 2015 5:00pm - 7:00pm
Marriott Metro Center - Grand Ballroom 775 12th St NW, Washington, DC 20005

5:00pm

Dinner 'Dine Around'
Have dinner with your conference colleagues on Monday night at these intimate Dutch "dine-arounds." PWIA staff will make reservations for groups of up to 10 people at nearby restaurants so that conference attendees can get to know each other over dinner. Diners will pay their own way. Choose from Thai, Mediterranean, American and Cajun fare.

Monday November 16, 2015 5:00pm - 8:00pm
Marriott Metro Center 775 12th St NW, Washington, DC 20005
 
Tuesday, November 17
 

8:00am

Registration and continental breakfast
Tuesday November 17, 2015 8:00am - 8:30am
Marriott Metro Center - Grand Ballroom 775 12th St NW, Washington, DC 20005

8:30am

Compelling People: The Hidden Qualities That Make Us Influential
Offering practical advice for a range of common and challenging situations, the authors show you not just how people already see you, but how to make sure your best qualities shine through.

Speakers
avatar for Matthew Kohut

Matthew Kohut

Managing Partner, KNP Communications
Matthew Kohut is the managing partner of KNP Communications and co-author of Compelling People: The Hidden Qualities that Make Us Influential. He has coached public figures for events ranging from live television appearances to TED talks, and has served as a speechwriter for CEOs... Read More →
avatar for John Neffinger

John Neffinger

President, Franklin Forum
John Neffinger prepares speakers for high-stakes public appearances. He is currently President of the Franklin Forum PAC, which provides coaching and messaging support to progressive candidates, and is on the faculty at both Columbia and Georgetown Universities.


Tuesday November 17, 2015 8:30am - 9:30am
Marriott Metro Center - Grand Ballroom 775 12th St NW, Washington, DC 20005

9:45am

Workshop 4: Are non-profits allowed to advocate?
Yes! The session explores changes to advocacy rules made by Citizens United and the creation of action funds. What are the rules and limitations? Are you in compliance?

Speakers
avatar for Isaiah Castilla

Isaiah Castilla

Advocacy Programs Counsel, Alliance for Justice
Isaiah Castilla serves as Advocacy Programs Counsel at the Alliance for Justice.  Prior to joining AFJ, Isaiah was founding member of The Castilla Law Group, P.L.L.C.  In his practice, Isaiah managed a caseload of both civil and criminal matters, in addition to working with... Read More →
avatar for Rachel Fey

Rachel Fey

Director, Public Policy, The National Campaign to Prevent Teen and Unplanned Pregnancy
Rachel Fey is the Director of Public Policy at The National Campaign to Prevent Teen and Unplanned Pregnancy, where she is responsible for the organization’s health policy work.  Prior to working at The National Campaign, Ms. Fey did health policy work for The National Family Planning... Read More →


Tuesday November 17, 2015 9:45am - 11:00am
Marriott Metro Center -Junior Ballroom Salon 1 (2nd Floor) 775 12th St NW, Washington, DC 20005

9:45am

Workshop 4: Congressional Gridlock and the Emergence of the ‘Rocket Docket’ in the States
Quorum Analytics will present new research on whether State Legislatures are more productive than Congress. This short presentation will be followed by an interactive discussion about whether we are witnessing a permanent shift away from federal policymaking in favor of speedier results in the States.

Speakers
avatar for Alex Wirth

Alex Wirth

Cofounder, Quorum
Alex is a cofounder of Quorum primarily responsible for business development and customer success. Alex interned in the Office of the Chief of Staff at the White House, in Senator Jeff Bingaman’s (D-NM) office, and was a U.S. Senate Page. Alex started the Campaign for a Presidential... Read More →


Tuesday November 17, 2015 9:45am - 11:00am
Marriott Metro Center - Junior Ballroom Salons 2&3 (2nd Floor) 775 12th St NW, Washington, DC 20005

9:45am

Workshop 4: Membership Engagement Workshop
Engaging your members, stakeholders or constituents is just as important when there is no call to action as when there is. How do you keep your constituency engaged and informed without burning them out on your communications? Case studies from successful associations and non-profits.

Speakers
avatar for Craig Romm

Craig Romm

Co-Founder and Principal, VoteSilo
Craig Romm is the co-founder and principal at VoteSilo. He was a demographic analyst at the Center for Strategic and International Studies, identified best-practices in social security reforms around the world for the Social Security Administration’s Office of Policy, and then worked... Read More →


Tuesday November 17, 2015 9:45am - 11:00am
Marriott Metro Center - London 1&2 (Ballroom Level) 775 12th St NW, Washington, DC 20005

11:00am

Refresher Break
Tuesday November 17, 2015 11:00am - 11:15am
Marriott Metro Center 775 12th St NW, Washington, DC 20005

11:15am

Workshop 5: Fly like an Eagle: The Dos and Don’ts of Successful Fly-Ins
Every year thousands of organizations fly executives and subject matter experts to Washington to tell Members of Congress how they are affected by federal policy and the vital role their organization plays in the Member’s district or State. Is your Fly-In as successful as it can be?

Speakers
avatar for John Cox

John Cox

Managing Director, Verto Solutions
As a founder and Managing Director of Verto Solutions, John is responsible for the functional teams providing legal services, communications & marketing, and event planning for the firm’s clients. In addition, John holds leadership positions with several client associations, including... Read More →
avatar for Sharon McBride

Sharon McBride

Senior Director Legal & Government Relations Operations, eBay Inc.
Sharon McBride has been a political and issue advocacy professional for over 25 years. In 2003 she joined the eBay D.C. office, as one of the first Government Relations team members. Sharon currently serves as Senior Director of Legal and Government Relations Operations at eBay... Read More →


Tuesday November 17, 2015 11:15am - 12:30pm
Marriott Metro Center -Junior Ballroom Salon 1 (2nd Floor) 775 12th St NW, Washington, DC 20005

11:15am

Workshop 5: Lobbying Statewide Officials
Working with statewide elected officials like AG, Lieutenant Governor and Treasurer is not reserved for specific industry groups; it is an effective and often overlooked tactic in affecting public policy. What kind of power do these officials have and why should you care?

Speakers
avatar for Kia Floyd

Kia Floyd

Director of State and Government Affairs, The RELX Group
Kia directs all government affairs and public policy activities for The RElX Group (formerly Reed Elsevier) in the Northeast Region. RElX Group is the world's leading provider of professional information solutions in the science, medical, legal, risk and business sectors. Kia has... Read More →


Tuesday November 17, 2015 11:15am - 12:30pm
Marriott Metro Center - Junior Ballroom Salons 2&3 (2nd Floor) 775 12th St NW, Washington, DC 20005

11:15am

Workshop 5: Politics, Policy, Parties & Press at the 2016 National Conventions
There will be 15,000 members of the domestic and international media present at the 2016 DNC and RNC, not to mention thousands of policymakers, thought leaders and influencers. Does it make sense for your organization to have a convention presence? Do you know how to leverage the media at convention to get your message out?

Speakers
avatar for LeeAnn Petersen

LeeAnn Petersen

Co-Founder, Professional Women in Advocacy Conference
LeeAnn has been involved in government relations, public affairs, sales and marketing for the last 20 years. She began her career in California working at the local and state level of government before moving permanently to Washington DC to work for U.S. Congressman George E Brown... Read More →
avatar for Adam Prather

Adam Prather

Publisher, The Hill Newspaper
Adam Prather is Publisher of The Hill where he oversees print and digital advertising, sponsor generated content, marketing, events and circulation. Through his leadership, Adam is expanding The Hill's national reach while further strengthening its relationship with its core audience... Read More →


Tuesday November 17, 2015 11:15am - 12:30pm
Marriott Metro Center - London 1&2 (Ballroom Level) 775 12th St NW, Washington, DC 20005

12:45pm

Ladies Luncheon – Been There Done That: Lessons Learned
This session with former public officials and veteran industry experts is the PWIA crowd favorite. We will cap off the conference with a frank discussion on what these ladies of distinction have seen and learned over the course of their careers.

Speakers
avatar for Elizabeth Bartz

Elizabeth Bartz

Founder, State and Federal Communications, Inc.
In 1993, Elizabeth Z. Bartz founded State and Federal Communications, Inc., which provides government compliance information and consulting to organizations across the country. She is a highly regarded government affairs leader for various organizations such as the State Government... Read More →
avatar for Gloria Dittus

Gloria Dittus

Chairman, Story Partners
Gloria Dittus is the chairman of Story Partners, a leading strategic communications firm headquartered in Washington, D.C. Story Partners combines executive thought leadership, digital marketing and tactical communications plans across corporate enterprises to deliver results to clients... Read More →
avatar for Nancy LeaMond

Nancy LeaMond

AARP, Executive Vice President, Chief Advocacy and Engagement Officer
Nancy LeaMond, Executive Vice President, AARP State & National Group has responsibility for driving the organization’s social mission on behalf of Americans 50+ and their families.   She leads government affairs and legislative campaigns for AARP, widely seen as one of the most... Read More →
avatar for Ambassador Connie Morella

Ambassador Connie Morella

Connie Morella served as U.S. ambassador to the Organisation for Economic Co-operation and Development (OECD) in Paris from 2003 to 2007. She represented Maryland’s 8th district in the U.S. House of Representatives from 1987 to 2003. While in Congress, Morella successfully initiated... Read More →


Tuesday November 17, 2015 12:45pm - 2:00pm
Marriott Metro Center - Grand Ballroom 775 12th St NW, Washington, DC 20005