2015 Professional Women in Advocacy Annual Conference

Join our National Treasure for a discussion about how Congress really works. Whether you are new to government relations or a seasoned pro, Judy will test your understanding of how things get done on the Hill.

New technologies are disrupting every industry, including advocacy and lobbying. Traditional lobbying firms hit their lowest point in four years last year, while PR and new media firms are growing faster than ever. The most successful firms are those who do both. Advocacy is evolving largely because of the democratization of technology. Influence on policy makers on the big issues is shifting to the masses via social media. Are you versed in both traditional lobbying and new communications tactics that motivate officials? What are the top technologies today that are mobilizing people and winning campaigns? Learn about these topics and more in this session.

Remember the old expression “It’s not what you know, it’s who you know?” Both are true in advocacy but how many of us work as hard at building and maintaining professional networks as we do at building our knowledge? Learn tips for identifying, building and keeping valuable professional relationships.

Quorum Analytics will present new research on whether State Legislatures are more productive than Congress. This short presentation will be followed by an interactive discussion about whether we are witnessing a permanent shift away from federal policymaking in favor of speedier results in the States.

Working with statewide elected officials like AG, Lieutenant Governor and Treasurer is not reserved for specific industry groups; it is an effective and often overlooked tactic in affecting public policy. What kind of power do these officials have and why should you care?